Roleplaying as the P.M. of Indeed

For ambitious job seekers on the go, Indeed’s mobile app will be the ultimate career navigation tool, seamlessly connecting them with dream jobs and empowering them to take control of their future.

As the Prime Minister on the Indeed mobile app, my primary goal is to improve the user experience and increase both the visibility of the app and the job application rate. Here are the steps I’ll follow to create my roadmap:

Step 1: Product Vision Statement

For [job seekers] who need to [find job opportunities efficiently], the [Indeed mobile app] is a [job search platform] that offers [high-quality job listings, advanced search tools, and an intuitive user experience]. Unlike [other job search apps], our mobile app [prioritizes ease of use and relevance of jobs] to help users [find their ideal job quickly and effectively].

Step 2: Goals and KPIs

Monthly Active Users (MAU): Increase MAU by 20% year-over-year, indicating improved app engagement and brand recognition.

In-App Applications: Increase the number of job applications initiated directly within the app by 15% year-over-year, demonstrating a seamless and efficient user experience.

Conversion Rate (Application to Hire): Achieve a 10% conversion rate from in-app applications to actual hires, suggesting strong job recommendations and candidate quality.

Step 3: Brainstorm Ideas to Improve the Indeed Mobile App

Personalized Job Feed: Curate a constantly updated feed of relevant jobs based on user skillset, location, and career aspirations.

One-Click Apply: Implement a quick application option with pre-filled information for streamlined job submissions.

Interview Prep Guides: Offer in-app interview advice and practice tools tailored to specific job roles and companies.

Salary Estimator: Integrate a real-time salary estimator based on location, experience, and job posting details.

Job Alerts: Introduce customizable job alerts for specific positions or companies, sending real-time notifications.

Networking Hub: Connect users with other professionals in their field for career advice and networking opportunities.

Skills Assessment: Offer in-app skill assessments to help users identify their strengths and target relevant job openings.

Resume Builder: Provide a user-friendly resume builder with templates and tips for effective resume creation.

Offline Job Browsing: Enable users to browse and save jobs for later viewing even without an internet connection.

Gamification Elements: Introduce gamification elements like points, badges, and leaderboards to encourage continued app usage and engagement.

These are just a few initial ideas, and further research and user feedback would be crucial to prioritize and refine these features for implementation. The key is to focus on enhancing the user experience, streamlining the job search process, and empowering users to take control of their career journeys.